On September 29th
the Alexandria Convention & Visitors Association held their annual meeting and published their 2014 Annual Report. This report is a review of economic growth and a new marketing campaign for Alexandria in 2014 and a look ahead at what is to be expected in 2015.
ACVA launched an aggressive new marketing approach in 2014 to promote the Alexandria tourism sector. The brand was titled “Extraordinary Alexandria” and drew the beautiful story of the vibrant, contemporary Alexandria experience one gets in our inspirational historical City. The report describes the increase in sales and economic impact tourism has had on the city as well as increases in the King Street Trolley and National Harbor Water Taxi ridership. From FY13 to FY14 ACVA has had a 5% increase in actualized sales revenue and has reached a much larger regional target radius through their new marketing campaign.
Looking forward to 2015, the ACVA report states, “In Carlyle, the National Science Foundation broke ground on their new headquarters, which promises an important new source of visitation when it opens in 2017. Continuing development of Potomac Yards and its potential to add a 5th Metro stop will further expand our position as a city of neighborhoods. Across the river, our neighbors in National Harbor opened the Tanger Outlet mall, added the Capital (ferris) Wheel, and broke ground on the MGM casino, which will include a 3000 seat entertainment complex, all creating additional attractions that will complement the Alexandria experience.”
The ACVA annual report helps to illustrate the exciting growth Alexandria has seen in 2014, and the exciting growth to come. You can find a link to the report along with the Extraordinary Alexandria media campaign below.
2014 ACVA Annual Report
Please find us on LinkedIn, and follow us on Facebook and Twitter to stay up-to-date on important economic and business developments affecting the Eisenhower Valley.